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From simple geometric forms to vivid gradients, these logos demonstrate the diversity and dynamism of 1970s design. By examining these influential emblems closely, we can better understand the interplay between culture, branding, and graphic design in the 1970s. The 1970s saw a push for cultural and societal change, and these movements influenced graphic design in a big way. Typography evolved greatly in the 1970s, with new typesetting technology.
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Supergraphics: Is this OTT '70s Design Trend Making a Comeback? - Apartment Therapy
Supergraphics: Is this OTT '70s Design Trend Making a Comeback?.
Posted: Tue, 31 Jan 2017 08:00:00 GMT [source]
Within those two major categories of graphic design for the decade, the hippie movement and disco also wrought their influence. The music of the 1970s provided a way for the youth of its time to express themselves. Along with art and fashion, people used other creative forms to express their politics and personalities.
Milton Glaser: The Man Behind the “I ♥ NY” Logo
The last three examples from creative artists prove that 70s graphic design styles may vary extremely, and the times were great to experiment. The second one is a great example of how the 70s font design has evolved since the beginning of the decade. To incorporate the essence of 70s typography into your designs, consider using bold, chunky fonts or experimenting with curvy, hand-drawn lettering. Pay attention to the spacing between letters and don't be afraid to create your own custom typefaces to capture the creative spirit of 70s graphic design. Nature wasn’t only influencing color trends—it was also an inspiration for pattern designers.
Typography
Moreover, the 1970s nurtured a dynamic design culture where numerous influential studios, publications, and collectives flourished. From Austin's Armadillo World Headquarters to studios like Pentagram and Chermayeff & Geismar, creative hubs catalysed bold new styles and philosophies. Magazines like Emigre disseminated cutting-edge ideas from the postmodern, deconstructionist design wing.
Steller ‘70s design trends that capture the radical era
Over the decades, Apple continued to refine its logo while preserving the original rainbow apple motif. The colours were later incorporated into monochrome designs used on products like the iPhone and retail bags. In the 2000s, Apple began utilising a minimalist solid white apple in advertising and packaging.
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Classic '70s design manual brought back to life - Creative Boom
Classic '70s design manual brought back to life.
Posted: Thu, 04 May 2017 07:00:00 GMT [source]
Originating in the 60s, Cyberpunk was made famous in the 80s through the movie Blade Runner. We’re seeing this sci-fi style reemerge in the present day with a nostalgic nod to the decade, as seen in this AKQA Illustration by Romain Billaud. Now, 30 years later, the aesthetic of the great-y 80s is popping up everywhere, from movie posters and music flyers to TV shows and catwalks. To get a head start on typography for your next 70s inspired design, try Popstone – Groovy Family + Variable by creativemedialab or these 70s Retro Text Effects by Zeppelin_Graphics.
The hippie movement contributed to the bright colors and lent the tie-dye phenomenon to virtually everything from lunchboxes to dresses. Disco contributed flowy, funky fonts inspired by neon lights, such as this ad for Silesta fabric shows. Graphic artists gravitated toward hand drawn lettering rather than printed typefaces from International Typographic Style. These contributions fall into the colorful category, often blended with the geometry or color bursts of psychedelia.
Design through the Decades The 1990’s
Branding experienced a transformation, moving away from the muted, corporate aesthetic of the 1950s and 60s and towards more expressive and unconventional visual identities. While perceived through a modern lens, artists, companies, and audiences are embracing the retro graphic design style with open arms. Even the world’s biggest brands, such as Nike, Pepsi, and even the fashion powerhouse Gucci, have integrated retro designs into their marketing, packaging, and advertising campaigns.
What defined the colour palette of 1970s logos?
As we mentioned earlier, new technologies meant that designers had a lot more control when it came to lettering. Type artists moved away from the rigid typographic styles that reigned in the ‘50s and early ‘60s and began experimenting with spacing and hand-drawn letterforms. You could say that fonts began free-flowing just like the hippies of the era. If you want to learn more about 70s design styles, as well as other retro styles from the 60s and 80s, check out our blog post on retro design trends. Psychedelic and funky 70s style fonts weren't properly portrayed with your typical serif and sans serif, so designers started breaking the mold. They also had that 'look at me' quality that set them apart from normal ad campaigns.
Coca-Cola cemented its status as a cultural icon by capturing the brand's spirit in a distinctive, memorable visual identity. The ribbon and bottle design became representations of refreshment, joy, and Americana worldwide. More than just a soft drink, Coca-Cola branded itself as an experience and lifestyle with its 1971 logo redesign.
Individual self-expression in graphic design that the 1960s gained still triumphed in the 1970s. This add-on is perfect to go on any 70s groovy font or 70s disco font. Flowy, smooth, bubble-like shapes were almost a direct response to the International Typographic Style of the 50s. Fonts from the 70s were also exuberant and free, and hand-drawn fonts really show these qualities. Many contemporary brands incorporate 1970s design elements to evoke nostalgia and appeal to a retro-loving audience. Today, Graphic design education recognises the importance of studying the field's evolution to inform current practices.
The graphic design has been produced by the multi-disciplinary design studio APFEL (A Practice for Everyday Life). The exhibition examines the radical ideas that defined the movement and its relationship with popular culture and mass consumption. Our target audience is 15 to 50 interested in surfing and beach activitiesWe want something looking cool.
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